Sökning: "viral videos"
Visar resultat 16 - 20 av 24 uppsatser innehållade orden viral videos.
16. Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. LÄS MER
17. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. LÄS MER
18. Viral marknadsföring : egenskaper hos virala reklamklipp
Kandidat-uppsats, SLU/Dept. of EconomicsSammanfattning : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. LÄS MER
19. Exploring Product information leaks in marketing communications and product development
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gaming industry. LÄS MER
20. Öppet eller dolt? : En studie om viral marknadsföring på Youtube
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Abstract Purpose The purpose of this thesis is to examine the Swedish students’ habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers. LÄS MER