Sökning: "viral videos"

Visar resultat 6 - 10 av 24 uppsatser innehållade orden viral videos.

  1. 6. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  3. 7. Characterizing Feature Influence and Predicting Video Popularity on YouTube

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ali Abdihakim; [2021]
    Nyckelord :Viral; popular and trending are interchangeable terms and refers to content that garners hundreds of thousands if not million of views in a short span of time.; Viralt; populärt och trendigt är utbytbara termer och syftar på videor som får hundratusentals om inte miljontals visningar på kort tid.;

    Sammanfattning : YouTube is an online video sharing platform where users can distribute and consume video and other types of content. The rapid technological advancement along with the proliferation och technological gadgets has led to the phenomenon of viral videos where videos and content garner hundreds of thousands if not million of views in a short span of time. LÄS MER

  4. 8. Video Consumption Online - The relationship between the sender and receiver of video clips

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Nyckelord :Video consumption; video clips; emotions; video content; viral videos; brands;

    Sammanfattning : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. LÄS MER

  5. 9. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
    Nyckelord :Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

    Sammanfattning : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. LÄS MER

  7. 10. Is sharing caring? : En kvantitativ studie om intentionen bakom att dela virala videor

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Amanda Happ; Erik Wilhelmsson; [2019]
    Nyckelord :Virala videor; delning; eWOM; FIRO; Moment-to-Moment Likeability; Viral Marketing;

    Sammanfattning : Title: Is sharing caring? A quantitative study about the intention behind sharing viral videos. Level: Student thesis, final assignment for bachelor’s degree in business administration. LÄS MER