Sökning: "viral-marketing"
Visar resultat 1 - 5 av 102 uppsatser innehållade ordet viral-marketing.
1. Viral Attraction: Incongruency in Job Adverts on Social Media
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER
2. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER
3. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. LÄS MER
4. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER
5. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin countries
Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and LogisticsSammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER