Sökning: "virtual brand communities"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden virtual brand communities.
1. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch AirlinesMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Marketing and Consumption.... LÄS MER
2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGCUppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Sammanfattning : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. LÄS MER
3. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industryL1-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. LÄS MER
Sammanfattning : Background: In 2019, the esport industry is expected to become a billion-dollar industry. This new industry has presented rapid growth in recent times which has led to new organizations and companies being formed to capitalize on this opportunity. LÄS MER
- Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan
Sammanfattning : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. LÄS MER