Sökning: "virtual influencers"
Visar resultat 1 - 5 av 21 uppsatser innehållade orden virtual influencers.
1. "Tänk så mycket hopp du kan ge till människor som känner som du" : En netnografisk text- och bildanalys om kvinnliga gemenskaper på Instagram och YouTube
Magister-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)Sammanfattning : This study explores the functions and effects of virtual communities on Instagram and YouTube and discusses the communication process between Swedish female social media influencers and their followers. With a qualitative research design, where I analysed both the textual and visual posts on Instagram and YouTube, I found that the virtual communities can function as a place where people find like-minded people and where they can affirm their own self imagine and experiences, specifically in relation to questions regarding LGBTQIA+ and body positivity. LÄS MER
2. "I feel it’s very dystopian" : Exploring User Perceptions and Attitudes Towards Virtual Influencers
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Virtual influencers (VIs), computer-generated characters, can act as a medium to influence followers on social media platforms. This is a relatively novel phenomenon, with popular VIs having over six million followers. This study investigates VIs from the perspective of human-computer interaction. LÄS MER
3. Kompis på låtsas med en låtsaskompis : En innehållsanalys av deltagande i kommentarsfält hos virtuella influencers med fokus på parasociala relationer och autenticitet.
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : This essay intends to examine the phenomenon of virtual influencers on Instagram and contribute with a fundamental knowledge within a relatively unexplored field of research. By studying the comment sections of three virtual influencers with authenticity and parasocial relationships as the theoretical starting point the essay aims to contribute with insights about participation. LÄS MER
4. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. LÄS MER
5. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. LÄS MER
