Sökning: "virtual marketing"

Visar resultat 1 - 5 av 121 uppsatser innehållade orden virtual marketing.

  1. 1. Virtuell klädprovning via AR : En kvalitativ studie om hur virtuell klädprovning via Augmented Reality påverkar en konsuments köpbeslutsprocess

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Filippa Åkesson; Mariama Touray; [2024]
    Nyckelord :AR augmented reality ; virtual clothing fitting; purchase decision process; experience; needs; value creation; AR augmented reality ; virtuell klädprovning; köpbeslutsprocess; upplevelse; behov; värdeskapande;

    Sammanfattning : Digitaliseringen och dess teknologiska utveckling har gett upphov till nya digitala lösningar, däribland AR (Augmented Reality) är ett av de digitala verktyg som under de senaste åren fått en ökad uppmärksamhet bland både chefer och forskare. Augmented reality är ett virtuellt verktyg vars innehåll integreras i en användares uppfattning om den verkliga världen. LÄS MER

  3. 2. Prototyping Tool for Large Scale Interactive Experiences

    Master-uppsats, Lunds universitet/Institutionen för designvetenskaper

    Författare :Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Nyckelord :Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Sammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  5. 4. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Huihao Lu; Yating Zheng; [2023]
    Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

  7. 5. Impact of Metaverse on Marketing Communication : A case study of the fashion industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Resty Nabukalu; Ambrosena Wanjohi; [2023]
    Nyckelord :Metaverse; Marketing communications; fashion industry; Virtual Reality VR ; Augmented Reality AR ; Avatars; Non-fungible tokens NFTs ;

    Sammanfattning : .... LÄS MER