Sökning: "volvo market segmentation"

Hittade 5 uppsatser innehållade orden volvo market segmentation.

  1. 1. Vehicle Usage Modelling Under Different Contexts

    Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Nidhi Rani Kalia; Sachin Bharadwaj Bagepalli Ashwathanarayana; [2021]
    Nyckelord :Machine Learning; Ensemble Clustering; Vehicle Usage; Pattern Extraction;

    Sammanfattning : Modern vehicles nowadays are equipped with highly sensitive sensors which continuously log in the information when the vehicle is in motion. These vehicles also deal with some performance issues like more fuel consumption, breakdown, or failure, etc. LÄS MER

  3. 2. Resan mot den virtuella verkligheten : En multipel fallstudie av den virtuella verklighetens påverkan på varumärkesimagen inom bilindustrin

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Niklas Jehrlander; Max Pettersson; [2017]
    Nyckelord :Virtual reality; Brand image; Brand identity; Audi; Volvo Cars; Market communication; Positioning; Segmentation; Virtual reality; Varumärkesimage; Varumärkesidentitet; Audi; Volvo Cars; Marknadskommunikation; Positionering; Segmentering.;

    Sammanfattning : Purpose The purpose of this study is to investigate how companies can use VR-commercials and commercials to influence brand image. Furthermore, the purpose is to identify which factors in these medias that affect brand image as well as account for the differences between these two medias. LÄS MER

  4. 3. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Hongmi Chen; Ji Zhou; [2013]
    Nyckelord :China self-owned car brands; positioning strategy; target market; brand image;

    Sammanfattning : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. LÄS MER

  5. 4. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Adesola Adegboye; Lena Romlin; [2011]
    Nyckelord :B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

    Sammanfattning : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. LÄS MER

  7. 5. Customer Focus through Market Segmentation

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Josef Olsson; Daniel Nilsson; [2002]
    Nyckelord :;

    Sammanfattning : Today, companies operating in heavy manufacturing industries experience more complex market situations. Customers are becoming more sophisticatedand the competition is increasing. In order to survive, companies must become aware of how value is generated for customers to be able to satisfy their needs. LÄS MER