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1. 1. Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sara Hjärne; Mathilda Perem; Ewelina Wallin; [2014]
   Nyckelord :Buying decision process; purchase decision process need recognition; information search; evaluation; purchase decision; postpurchase behavior; consumer decision making; E-commerce; E-commerce channels; online shopping; online purchase; e-retail; internet shopping; electronic shopping; consumer behavior; online appereal shopping; social media; decision making; online retailing; website design; customer satisfaction; webshopping; perceived risk; convinience; price; online consumption behavior.;

   Sammanfattning : Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. LÄS MER