Sökning: "weekday-luxury"

Hittade 1 uppsats innehållade ordet weekday-luxury.

  1. 1. Vardagslyx

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Caroline Dickson; Linnéa Lindblad; Alexandra Matschy; [2009]
    Nyckelord :customer-behaviour; value; self-fulfilment; impulse; weekday-luxury;

    Sammanfattning : Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term “weekday-luxury.” Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed “weekday-luxury. LÄS MER