Sökning: "willingness to pay"

Visar resultat 1 - 5 av 338 uppsatser innehållade orden willingness to pay.

  1. 1. Individers betalningsvilja för nötkött - En studie om hur en hypotetisk skatt på nötkött tas emot av den svenska befolkningen

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Jonas Persson; Claudia Wahlöö; [2021-09-14]
    Nyckelord :beef; greenhouse gas emissions; climate change; environmentally awareness; Pigouvian tax; double dividend; willingness to pay; contingent valuation;

    Sammanfattning : The rise of greenhouse gas emissions is a problem for the environment. The livestock production stands for nearly 15 percent of the greenhouse gas emissions in the world where beef generates the largest emissions per kg of all sorts of meat. 1 kg of beef causes emissions by 28 kg 𝐶𝑂2-equivalents. LÄS MER

  2. 2. Hållbarhetsmärkningarnas påverkan vid konsumenters val av kaffe En kvalitativ studie ur ett konsumentperspektiv på hållbarhetsmärkningar på kaffe

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ifrah Muhudin; Kajsa Pålsson; [2021-06-30]
    Nyckelord :Hållbarhet; Hållbarhetsmärkt kaffe; Hållbarhetsmärkningar; Köpbeteende; Konsumtionstrend; Betalningsvilja; Attityder.; Sustainability; Sustainability labeled coffee; Sustainability labels; Buying behaviours; Consumption trend; Willingness to pay; Attitudes.;

    Sammanfattning : The purpose of the study is to investigate, increase understanding of Swedish consumers' perceptions and attitudes towards sustainability labels on coffee products including the factors that influence consumers' choices when buying coffee. The essay is based on a qualitative method complemented by quantitative elements. LÄS MER

  3. 3. Vad är väl en plastpåse värd? En studie av den svenska befolkningens genomsittliga betalningsvilja för en plastbärkasse

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Alexandra Byrö; Ellinor Stensson; [2021-02-09]
    Nyckelord :Contingent valuation; Payment cards; Plastic bag tax; Plastic bag; Sweden; Willingness to pay;

    Sammanfattning : In recent years, the negative environmental effects of plastic carrier bags have increasingly been recognized. As a result, various countries, including Sweden, have adopted measures such as bans and taxes to reduce the consumption of such bags. The Swedish plastic bag tax was put in place in May 2020. LÄS MER

  4. 4. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
    Nyckelord :Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

    Sammanfattning : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. LÄS MER

  5. 5. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Naomi Alamaa; Alexandra Causic; [2021]
    Nyckelord :logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Sammanfattning : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. LÄS MER