Sökning: "wine attraction"

Hittade 2 uppsatser innehållade orden wine attraction.

1. 1. Vinturism i Skåne : En studie om varför vingårdar i Sverige kommit bli en attraktion och hur de valt att marknadsföra sig som en besöksverksamhet

   Kandidat-uppsats, Umeå universitet/Institutionen för geografi

   Författare :Anna Antal; [2021]
   Nyckelord :Wine tourism; marketing strategies; marketing; wine attraction; winery attributes; wineries;

   Sammanfattning : This study examines how wineries in Skåne market themselves as a visitor business. What their work on marketing strategies looks like and what attractiveness wineries have. It is a qualitative study based on semi-structured interviews with winery owners and winemakers from four different wineries in Skåne. LÄS MER

3. 2. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Caroline Vibeke; Johanne Vibeke; [2020]
   Nyckelord :wine tourism; community; resources; collaboration; sustainability; marketing;

   Sammanfattning : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. LÄS MER