Sökning: "woloszyk"

Hittade 2 uppsatser innehållade ordet woloszyk.

1. 1. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hedvig Durö; Adrian Woloszyk; [2017]
   Nyckelord :Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

   Sammanfattning : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. LÄS MER

3. 2. Deconstruction 3.0 : A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements

   Kandidat-uppsats, Stockholms universitet/Modevetenskap

   Författare :Adrian Woloszyk; [2017]
   Nyckelord :Deconstruction; Fashion system; Fashion business model; Luxury; Brand image; Brand heritage; Griffe; Post-Soviet; Slow fashion; Vetements; Gvasalia; Volkova;

   Sammanfattning : The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. LÄS MER