Sökning: "word of mouth"

Visar resultat 1 - 5 av 833 uppsatser innehållade orden word of mouth.

  1. 1. The Customer Journey of Electric Vehicles in The South Korean Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Nyckelord :Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  3. 3. Sorry, we are closed for the season : En kartläggande studie om utveckling av säsonger på Öland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lisa Broberg; Fanny Lindberg; Ebba Poopuu; [2021]
    Nyckelord :collaboration; outdoor; rural destination; seasonal development; seasonality; Sweden; Öland;

    Sammanfattning : Seasonality in the tourism industry has long been seen as a problem, particularly in cold-climate environments. Despite the fact that this phenomenon has received a lot of attention in the literature, there is not yet a simple solution that can be applied to all destinations. LÄS MER

  4. 4. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.


    Författare :Kamelia Bankova; Pavlina Stancheva; [2021]
    Nyckelord :Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

    Sammanfattning : .... LÄS MER

  5. 5. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Maya Hulinder; Diana Sahyzadeh; [2021]
    Nyckelord :electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Sammanfattning : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. LÄS MER