Sökning: "word of mouth"

Visar resultat 1 - 5 av 786 uppsatser innehållade orden word of mouth.

  1. 1. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  2. 2. Sorry, we are closed for the season : En kartläggande studie om utveckling av säsonger på Öland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lisa Broberg; Fanny Lindberg; Ebba Poopuu; [2021]
    Nyckelord :collaboration; outdoor; rural destination; seasonal development; seasonality; Sweden; Öland;

    Sammanfattning : Seasonality in the tourism industry has long been seen as a problem, particularly in cold-climate environments. Despite the fact that this phenomenon has received a lot of attention in the literature, there is not yet a simple solution that can be applied to all destinations. LÄS MER

  3. 3. Manipulerade streams och dess roll i musikbranschen : - En kvalitativ studie om hur manipulerade streams färgar dagens musikbransch (ur ett marknadsföringsperspektiv).

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Alva Berggren; Samuel Danielsson; Bernadina Ogvall; [2021]
    Nyckelord :Manipulerade streams; musikbranschens evolution; digitalisering; User-Centric-modellen; clickbait; word of mouth; sociala medier; influencer marketing; förväntning-bekräftelse-teorin; manipulerade strömmar.;

    Sammanfattning : The digitalization and emergence of the Internet have given rise to new platforms providing marketing, distribution and revenues to happen in the same place, a significant difference from the past. New platforms have become new places for artists to compete for, for instance, positions on toplists. LÄS MER

  4. 4. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  5. 5. How companies use social media marketing to acquire new customers in times of crisis

    Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism; Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Henry Nielsen; Katja Schildknecht; [2021]
    Nyckelord :Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Sammanfattning : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. LÄS MER