Sökning: "word-of-moth"

Hittade 1 uppsats innehållade ordet word-of-moth.

  1. 1. PRODUKTINKONGRUENS: Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Indra Andersson; Charlotta Storckenfeldt; [2010]
    Nyckelord :Incongruence; brand extension; Product Development; Organic Products;

    Sammanfattning : Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. LÄS MER