Sökning: "ylva bruzelius"

Hittade 1 uppsats innehållade orden ylva bruzelius.

  1. 1. Entry into the Coffee Shop Market – Starbucks establishes in Gothenburg. The demand and supply of the domestic coffee shop market

    Magister-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Ylva Bruzelius; Hanna Johansson; [2012-02-14]
    Nyckelord :;

    Sammanfattning : This thesis discusses the expansion of Starbucks to Gothenburg and their main preconditions and challenges when establishing. It also looks at the state of competition on the local coffee shop market, students’ preferences and associations towards Starbucks and the students’ willingness to pay for Starbucks’ coffee. LÄS MER