Sökning: "youtube feminism"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden youtube feminism.

1. 1. ”Which way, western woman?” : An Intersectional Multimodal Critical Discourse Analysis on the portrayals of women on YouTube web-TV channel ’Riks’

   Master-uppsats, Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Författare :Maria Kjellgren; [2023]
   Nyckelord :Digital Nationalism; Intersectionality; Feminism; Critical Multimodal Discourse Analysis; Sweden Democrats; Social Media Studies; YouTube; Human Rights;

   Sammanfattning : In Sweden, the web-TV channel Riks which is a media initiative on YouTube by nationalist political party Sweden Democrats, has gained popularity contributing to the normalization of nationalist discourses. The aim of this study is to analyze how the discursive and visual construction and representation of women on Riks are created in nationalist discourse. LÄS MER

3. 2. Länge leve den feministiska rakhyveln...eller? : En multimodal kritisk diskursanalys av Billie Inc:s reklamfilmer på YouTube

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Olivia Callaghan; Vilma Grahn Lindahl; [2023]
   Nyckelord :Femvertising; feminism; genuskonstruktioner; kommodifierad feminism; postfeminism; multimodal kritisk diskursanalys; reklam; stereotyper; Youtube;

   Sammanfattning : Denna uppsats undersöker hur feministiska budskap kommodifierar och exploaterar marknadsföring riktat till kvinnor, även kallat femvertising. Detta har gjorts genom en multimodal kritisk diskursanalys (MCDA) av det amerikanska rakhyvelföretaget Billie Inc:s två reklamfilmer Project body hair från 2019 och Think of a woman från 2021. LÄS MER

4. 3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

5. 4. ”Den bristfälliga kvinnokroppen” : En kvalitativ studie om hur influencers normaliserar skönhetsingrepp

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Författare :Emelie Nguyen; Berina Saldum; [2022]
   Nyckelord :Beauty procedures; influencers; cosmetic surgery; YouTube; the female body; consumption; Skönhetsbehandlingar; influencers; kosmetisk kirurgi; YouTube; den kvinnliga kroppen; konsumtion;

   Sammanfattning : Consumption of surgical and non-surgical cosmetic procedures are increasing every year and are consumed by women to a far greater extent than by men. To bear the role of an influencer has also become increasingly common. LÄS MER

7. 5. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

   Master-uppsats,

   Författare :Angelica Ferneborg; Marie Amminger; [2021]
   Nyckelord :Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

   Sammanfattning : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. LÄS MER