Sökning: "zeitgeis"

Hittade 1 uppsats innehållade ordet zeitgeis.

  1. 1. Colour Forecasting and its managerial implications

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Theodosios Moschopoulos; Sofia Dahlström; [2012]
    Nyckelord :trend forecasting; colour forecasting; colour planning; intuition; zeitgeis; aesthetic economy; cultural capita; colour stories; fast fashion;

    Sammanfattning : In this thesis we examine the colour forecasting process, its methodology and how it is communicated and used in fashion companies. The study is foremost based on qualitative research and on semi-structured interviews with people within the forecasting industry. LÄS MER