Hur kan top-down kommunikation främja ledningens engagemang? : En kvalitativ studie om intern kommunikation från ledningsperspektiv

Sammanfattning: Title: How can a top-down communication encourage engagement within the management? – A qualitative study about internal communication from a management's perspective   Level: Final assignment for bachelor’s degree in business administration.   Authors: Helene Andersson Bränd and Isak Trepkow   Supervisor: Svante Brunåker and Monika Wallmon   Date: Spring 2020   Aim: The aim of this study is to seek understanding about how CEO and CFO perceive that the internal communication between them works and how it affects engagement of a CFO and operation.    Method: The study is based on a hermeneutic research tradition in which a qualitative research design was used to gather empirical work through semi-structured interviews with CFOs and CEOs in larger companies, according to their turnover, in Uppsala and Gävle. In total 14 interviews were made, 9 of them were with CFO:s and five with CEO:s. A thematic analysis was made from data gathered from the empirical section, where we connected themes to our research questions.   Conclusion and contribution: This study contributes to existing theory within the subject internal communication with our proprietary tentative model, where the right part of the model is a specification of Ruck and Welchs (2012) model. An additional contribute is to illustrate that internal communication between CEO and CFO only works to a certain grade. The study has shown that communication isn´t always used by CEO and CFO to overcome obstacles that can occur in their communication and cooperation, but sometimes dismissal and resignation gets used instead.   Suggestions for further research: This study proposes for further research to examine whether a CEOs and CFOs background and social relations affects a company's possible profit. Another suggestion for further research is to examine if a generation difference between CEO and CFO can affect how they communicate between themselves. A third interesting idea for further research is to apply the tentative model we developed through the result from the analysis in another type of study.