Hur har organisationer anpassat sig under covid-19-krisen genom innovation?

Sammanfattning: Abstract Title: How have organisations adapted to new challenges during the covid-19 crisis through the use of innovation? Authors: Karolin Lindholm and Sofia Forsberg Supervisor: Anders Parment Background: Since the outbreak of the covid-19 virus, the world has been in a state that no one could have foreseen. Consumer behavior has changed due to both isolation and changed priorities in people's lives. These changed behaviors have changed society at large, which has had a major impact on the organizations that operate in it, leading to many of them having to reconsider their ways of doing business. To be able to meet the new challenges in society, organizations can acquire help from the use of innovation. Purpose: This study aims to examine how organizations have used innovation to adapt their activities to the changing market conditions that have occurred as a result of the covid-19 pandemic.  Methodology: In this study, a qualitative research method will be used together with an inductive approach. The collecting empirical data is based on 12 semi-structured interviews from different organizations within different industries, all of which were affected in one way or another by the corona pandemic. Conclusion: We have identified four common innovative factors caused by the corona crisis, which have been recurring in many of the organizations interviewed. These four factors are: digitalisation and the development around it, a flexible way of looking at the distribution of internal resources, optimization of the internal operations, and an agile approach. Keywords: Covid-19, Innovation, Adaption, Emergent Strategies, Dynamic Capacity, Organizational Change, Crisis Management, Knowledge, Proactive Approach, Reactive Approach, Creative Destruction