Varför korrigerar du dig själv? : Vem, vad, hur och varför – ett kvalitativt perspektiv av manipulering av selfies på sociala medier

Detta är en Kandidat-uppsats från Mittuniversitetet/Institutionen för data- och systemvetenskap

Sammanfattning: For most people social media has become a natural part of everyday life and there are probably few who have missed the rising popularity of selfies, but perhaps the rising popularity of photo manipulation is less obvious. Although studies have shown that selfies can have positive effects, there are still a general agreement that the development is concerning, and since the selfie seems to be here to stay, it is important to gain more knowledge about the phenomenon. The study used a mixed method to describe who photo manipulates selfies, what in the selfie that gets corrected, how the correction is performed and why someone chooses to photo manipulate selfies on social media. Using a web-based questionnaire and semi-structured interviews, quantitative data could be collected which were analysed using descriptive statistics, additionally the qualitative data were interpreted using a thematic analysis. The results showed that younger women photo manipulated selfies more often than younger men, but the difference levelled out with age, that the time spent on social media did not lead to a higher frequency of photo manipulation and that the most frequently used photo manipulation was filters and photo effects. In addition, the driving forces of impression control, the selfie-self, digital culture, and self-encouragement could be identified, and affected what was corrected, how the correction was performed and the frequents of photo manipulation on selfies. The result showed that photo manipulation of selfies on social media can have positive effects which can help to nuance the discussion about digital editing of selfies.

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