En föränderlig butik : optimering av butikslayout för second hand

Sammanfattning: The purpose of this paper is to research how second hand stores can optimize their store layout. The delimitations have been restricted to the exterior, interior, layout and display variables within the design of layout design. Second hand is an increasingly growing industry that a lot of people have different opinions about. Attitudes and motives from consumers regarding second hand create a wide customer group and reasons as to why they shop in second hand stores. There are few that studies second hand from a retail perspective and how second hand stores can work to create an attractive store design. Strategies to build a satisfying store layout are mostly intended for traditional retail stores. In what way are these strategies used in second hand today and are there any other factors that play in to part? Two second hand chains with different concepts and one vintage chain have been investigated. Through observations of five physical store within the chains and interviews with three of them, the result indicates that second hand stores today begin to approach a traditional method in designing their stores layout. The customers’ attitudes and motive have proven to be a significant aspect to the layout design process.The thesis is written in swedish.