Det svenska medialandskapet i förändring : en fallstudie av musikvideokanalen MTV.

Sammanfattning: This is a case study of the music channel MTV and it’s impact on the Swedish mediascape. We want to look into the process that lies behind this huge intercontinental corporation. Through literature studies we present the mechanism’s that paved the way for MTV growing into the number one music channel of modern time. To investigate how MTV was received in Sweden, we analyse articles taken from databases providing us with essential information about how Swedish journalist’s debate the issue. To show an assumed development within the Swedish mediascape we are using two different time periods, the first represents the year 1993 through to 1995 and the second, 2000 through 2003. These time periods are also used within statistical research included in this paper. This part shows the differences between MTV and other music channels that are competitors in the Swedish mediascape. Altogether these parts helps us to bring out topics that hopefully gives answers to our main quandary – what kind of effect has MTV had on the Swedish mediascape?