Stopp! Jag äger min egen kropp : Kroppen och sociala medier - en kvalitativ studie

Detta är en Uppsats för yrkesexamina på avancerad nivå från Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle; Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

Sammanfattning: Abstract AimThe main purpose of the study is to analyze young women´s views on how a body is displayed in social media. ● What body ideals do young women perceive as being prominent on Instagram? ● How do young women relate to how influencers expose their bodies on Instagram? ● How are young women affected by Instagram from a health perspective?  Method In our study, a qualitative approach was used and the results were based on semi-structured interviews opened with an initial free discussion based on six different images of famous influencers exposing their bodies on Instagram. The people we interviewed were six young women attending Upper Secondary school in the Stockholm area. After the interviews, the material was transcribed and data could be analyzed based on three themes: health, ideals and body. To get a more in-depth analysis, the discussion is based on a phenomenological perspective and salutogenic perspective.  Results The results of our study demonstrate that the young women we interviewed do not place a lot of emphasis on following influencers who expose their bodies, but rather follow funny friends. Furthermore, the results indicate that there is still a strong and narrow image of the ideal body. Finally, our image is strengthened by how social media, such as Instagram can affect young people´s health in a negative but also sometimes positive way. Our results are strengthened by the previous research presented in the study. Conclusions Despite the fact that the body ideal is strong, we see that it may be opening up more towards greater acceptance in society among our young adults. To some extent we witness a change, where young women opt out of influencers because they contribute to poorer health. There is a great need to continue research with new studies in the field andadults must be involved in the development and together take part in experienced situations and work with what creates health.

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