The Science of Deodorants

Sammanfattning: Deodorants are cosmetic products that are consumed by people regularly and globally. In this thesis, the opportunities to develop a deodorant for the Swedish cosmetics brand IDUN Minerals AB is investigated. The deodorant market in Swedish pharmacies, deodorant formulation and deodorant packaging are studied. Furthermore, controversial ingredients, such as synthetic aluminum compounds, are explored. The scientific aspects of using synthetic aluminum compounds, which are used as antiperspirant in deodorants, are investigated. There is a general fear that they may increasethe risk of developing breast cancer. However, after a full review of exciting scientific evidence, it is clear that there is currently no study that can prove or disprove the suspicions. The use of aluminum-based antiperspirants therefore continues to be a controversial topic. The conclusion of this thesis is that there is a market opening for IDUN Minerals, especially since they aim for a synthetic aluminum-free, unperfumed and preservative-free deodorant. Furthermore, it is concluded that a Nordic Swan Ecolabel would make their product uniquein its product category. Lastly, it is determined that traditional plastic packaging is more accessible and possesses many favorable properties, but that bioplastics should be further researched.