Spårningsskydd i webbläsaren : En undersökning av användares inställning till spårningsskydd och faktiska beteende

Sammanfattning: The essay examines whether there is a difference in concern and actual behavior of peopledepending on whether they use tracking protection or not when browsing the web. The thesisis based on previous research on the privacy paradox, information privacy concern andprotection motivation theory. The approach is quantitative with an accompanyingquestionnaire. The answers were collected via a self-developed test environment which at thesame time collected information about any measures the respondents had taken to protectthemselves against tracking. The analysis was made through a correlation analysis betweenthe survey questions to find the survey questions convergent validity. Furthermore, adescriptive analysis was made of the responses from the respondents in each group and aMann-Whitney U test was conducted to see if there were any statistically significantdifferences between the groups. The thesis found that the correlation between the questionswere overall strong, which shows a well-designed research model. The thesis has also foundsigns that privacy paradox is present in certain parameters such as information privacyconcern and percieved vulnerability, while it is not in other parameters such as percievedseverity and response efficacy. The conclusion drawn is that the respondents are aware andconcerned that they could be tracked when they browse the web, but not as many believe thatthe severity is high if one were to be tracked.