Ann-Louise har en jättegullig crosscykel : En analys av Kamratpostens genusdiskurs mellan 1950 och 2010

Sammanfattning: The aim of this study was to describe how girls and boys have been represented in the Swedish children’s’ magazine Kamratposten from 1950 until 2010. Kamratposten was chosen because it has both boys and girls as target audience. Three articles about children from the years 1950, 1960, 1970, 1980, 1990, 2000 and 2010 were chosen as material of the study. The study is a discourse analysis that deconstruct the gender discourse of Kamratposten. The analysis is done with a gender perspective. By comparing the articles of the selected years the change of the gender discourse is described. The conclusion of the study is that the dichotomy between girls and boys has decreased, but that the male gender still is portrayed as the norm.