Från Corona till flygstol : En kvalitativ studie om resebeteenden efter en pandemi

Detta är en Kandidat-uppsats från Södertörns högskola/Turismvetenskap; Södertörns högskola/Turismvetenskap

Sammanfattning: Globalisation is increasing and mobility between countries is also increasing. One effect of this is that tourism is one of the fastest growing industries and international travel is gradually increasing. At the end of 2019, a new coronavirus occurred in Wuhan, China. The virus, named covid-19, coronavirus disease 2019, can be likened to a flu that causes respiratory problems. On 11 March 2020, the World Health Organisation (WHO) reported the new coronavirus as a pandemic. Covid-19 has been shown to have a devastating negative effect on the world economy and most industries, not least the hospitality industry. There is currently a dissuasion in Sweden from non-essential travel until 15 July 2020. Different attitudes may be created for this phenomenon. The purpose of the study is to investigate how swedish tourists' international travel behaviors may be affected after a pandemic. Two theories have been used to deal with behaviors and attitudes. Theory of reasoned action which is the main theory that describes the process of a chosen behavior, the complementary theory are push and pull factors. The study has a qualitative approach. The data collection was carried out using semi-structured interviews. The selection is of the content 18 individual interviews. An interview guide was designed based on eight themes from the chosen theories. The study has given insight that there is a continued interest in travel, while the study also clearly shows that there is a change in travel behaviour in travellers. This behaviour is based on a change in attitudes towards travel that will affect what future travel will look like, which is something that should be taken into account for future crises that may affect the hospitality industry. What may be noticed after covid-19 is that travelers take more account of hygiene and the importance of protecting the environment when traveling.

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