Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet

Sammanfattning: In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. Within Lund University we have studied both centrally placed functions and functions at the Faculty of Engineering and the Faculty of Social Sciences, namely Graduate School. We have performed interviews with teachers as well as administrative staff on different levels. Our study is centred around organization pertaining to marketing and recruitment towards fee-paying students as well as services for fee-paying students during their time of study at Lund University. We have also been interested in finding out whether the relation between the university and the students has changed during the time passed and if there has been any adaptations of the offered education. Our study shows that the tuition fees contributed to a more focused attention on international marketing, the development of new practices within communication and service to international students and the creation of a wider range of international educational programmes. We have also found that administrative staff within the university, to a certain extent, think about students in terms of customers.