En organisation i visuell förpackning : Ett projekt kring utformning av informativa budskap

Sammanfattning: The student union of Karlstad University is always working for the better for the students, so they can feel safe and that their time at the university is trouble free. To get the students to sign up for a membership, the organization have to inform the students about their work and the benefits that a membership brings. The problem is that the target audience is broadbecause there are all students at Karlstad University that are of different sexes, ages and nationalities, this can cause problems when the information must be adapted to each individual in order to make it interesting. The organizations various work areas have not reached the entire audience and therefore requires an information film in which all the areas can be presented in an attractive way that makes it easy for the audience to absorb the information. A strong trend in the world of information films are the so called infographics. These types of animated information films tend to involve and interest people because they consist of elements such as color, illustrations, music and so on. The project is based on theories of perception, narrative, color, illustrations, audio and metaphors. These theories are complemented by a focus group study, which all together results in an infographic movie that represents the organization.