Innovative Business Models within the Swedish Proptech sector

Sammanfattning: The technological changes and digitalization are on the rise within the real estate market as new innovations are being developed and is within the real estate market known as proptech. However, the real estate sector is known to be slow in adapting to new innovative changes and therefore, been slow in developing the real estate market which has led to lagging behind in creating new solutions. The purpose of this research is to examine the current proptech sector in regards of existing business models and business model innovations. The proptech sector is in parts divided into real estate fintech and smart buildings, where this study will explore how these innovative business models can be established within the Swedish property sector and what is needed in order for this to be achieved. The research is of the qualitative method and is conducted through semi-structured interviews with four participants in each of the proptech sectors. This research also evaluates the theory of disruptive innovation and how the business models relates to the theory. The findings of the research are the business models of the companies identified and interviewed. The concepts and the business models presented, are following structures from previous research on business model, where each defined aspect of their business model is presented. The findings represent the answer and a small portion of what business models that exist within the Swedish proptech-sector today. The findings are thematically analyzed, enabling answering and drawing conclusion on the research question. The conclusion is that the key factors of the establishment of a business model is based on having a product that provides a solution to an existing problem and creating a demand. There also has to be a receptive market for the possibility of establishment. Future research suggests that a research on the process of business model innovation within incumbents of the property sector is a highly relevant research field, lacking previous research.