Vad är Attraktivt Arbete i Byggbranschen? En studie om attraktiva arbeten
Sammanfattning: In Sweden, today there are hard competition about the work force within the constructionindustry. The competition makes it important for the employers to work strategic with employerbranding and attractiveness. Attractiveness is an idea of factors that attract employees to anorganization and make them want to stay within the organization. Employer branding is astrategic process to reach attractiveness. The aim of this study is therefore to compare whatcarpenters and officials within the construction industry think contribute to the attractivenessin a job, the aim is also to compare if different geographic areas affect what the employees thinkcontribute to the attractiveness. Semi structured interviews were conducted with employees within the case organization tocollect the empirical data. The interviews were analyzed with intention to distinguish common differences and similarities. We applied different theories to our empirical data, among thosewere Employer Branding, Maslow´s hierarchy of needs and Herzberg´s two factor theory. Theanalysis is based on our empirical data merged with those theories. The main results show usthat there are other factors that´s more important than wages when it comes to what makes ajob attractive to the work force. Those factors are that the work tasks varies, good colleagues,a safety in knowing what you have and flexibility. People use to say that money isn´t everything,and due to this study, it´s true. We also saw differences in the closeness to the management between both carpenters andofficials, and between the two geographic areas that we have studied. The officials experiencedmore closeness to the headquarter than the carpenters and the employees who didn’t not workin the area where the headquarter is, experienced a feeling of exclusion in some cases, despitethat they also experienced a closeness to the management.
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