Financial Risk Profiling using Logistic Regression

Sammanfattning: As automation in the financial service industry continues to advance, online investment advice has emerged as an exciting new field. Vital to the accuracy of such service is the determination of the individual investors’ ability to bear financial risk. To do so, the statistical method of logistic regression is used. The aim of this thesis is to identify factors which are significant in determining a financial risk profile of a retail investor. In other words, the study seeks to map out the relationship between several socioeconomic- and psychometric variables to develop a predictive model able to determine the risk profile. The analysis is based on survey data from respondents living in Sweden. The main findings are that variables such as income, consumption rate, experience of a financial bear market, and various psychometric variables are significant in determining a financial risk profile.