Integrating sustainability aspects into the business development processes of Hemfrid

Sammanfattning: Sustainability is becoming more of a strategic tool in many companies today and will become even more important in the future. Hemfrid is today looking at many new business areas and has realized the importance of including sustainability in its new businesses. However, the link between sustainability and business development has not been researched in a larger extent and therefore there are no good methods to use. Therefore, the aim of this report is to provide a method and tool for Hemfrid to integrate sustainability aspects into their business development processes. To fulfil this aim, an analysis of current scientific literature and models within the areas of sustainability and business development was done. Based on those models, with a foundation in the Sustainable Development Goals, a model was created. To be able to weigh different impact area against each other, an MCA was conducted. Finally, the model was assessed through external feedback and through a SWOT analysis. The model is based on 14 of the 17 SDGs with specific impact categories for all of them. A tool was created in Excel to easily assess the impact of the new business development projects. Lastly a seminar was held with Hemfrid’s management team facilitating the model.