En sund livsstil med sociala medier : En studie om sociala mediers roll i individers motivation till att anamma och upprätthålla en sund livsstil

Sammanfattning: Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual’s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure. Furthermore, this study shows that the preferred social media channels for this purpose are Instagram, personal blogs and Facebook. From this, a conclusion can be drawn that social media can function as a tool for individuals to both initiate and maintain a regular training and health routine.