An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Författare: Loubna Katalin Abdallah; Najwa Ayouche; [2019]

Nyckelord: Consumption; Postmodernity; Motives; Instagram stories; Social Media; Business and Economics;

Sammanfattning: The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed.

  HÄR KAN DU HÄMTA UPPSATSEN I FULLTEXT. (följ länken till nästa sida)