TITLE : NETWORK ORCHESTTRATION FOR ENVIRONMENAL SUSTAINBILITY; A CASE OF PUBLIC TRANSPORT SERVICES.

Sammanfattning: the hub firms which happen to be the central leading body carrying out responsibilities as a hub firm. The network orchestration comprises three vital orchestration processes Knowledge Mobility, Innovation Appropability and Network Stability which help the network orchestrator to communicate with multiple actors in the network. The research work is based on reflection and analysis of performance of hub firm in perspective of network orchestration and innovation project directed towards betterment of public transportation department. With respect to the domain of study there have been thorough perusal and analysis of several academic articles and resources which have hitherto been contributed for the subject in question. Methodology consists of in depth interview of the researchers of Victoria institute which are currently working on ISET program (Innovation for sustainable everyday travel). Our findings seek to answer the main question, that how a hub firm tackles with its emerging challenges to leverage network innovation, in shape of evidences from Viktoria Institute of research and development. Analysis of data is carried out through strategic management tool and descriptive approach. With all due efforts, the work has been afforded with validity and authenticity employing all the requisite elements as per social research is concerned. Discussion follows the analysis and results have been illustrated accordingly.