What Factors Influence the Success Rate of Crowdfunding Campaigns?

Sammanfattning: Crowdfunding is a financing method based on raising smaller funds from a large audience over the internet. The data used in this quantitative study includes all 1080 reward and equity campaigns uploaded on the Swedish crowdfunding platform FundedByMe from 2011 to 2015. I aim at providing evidence of what factors that influence the success rate of crowd- funding campaigns. To answer this, I have run a multiple linear regression analysis by means of an Ordinary Least Squares model. I find that equity campaigns have a significantly higher chance of receiving funding compared with reward campaigns. In addition, I find significant evidence of Nordic entrepreneurs and the Swedish Krona being positively related with a higher level of success. Lastly, I find that campaigns carried out during more recent years stand a better chance of receiving funding compared to early years.