Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

Sammanfattning: The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. To get an overview of the items and help customers to find what they are looking for, many web stores have a system called a Recommendation System. The mechanics behind this service can look rather different depending on the method used. However, their unified goal is to provide a list of recommended items of interest to the customer.  A branch within this field is the Session Based Recommendation System (SBRS). These are models which are designed to work with the trace of products, called a session, that a user currently has visited on the web store. Based on that information they then formulate an output of recommended items. The SBRS models have been especially popularized since the majority of customers browse in an anonymous behavior, which means that they due to time efficiency often neglect the possibility of creating or logging into any personal web store account. This however limits the accessible information that a system can make use of to shape its item list.  It can be seen that the number of articles exploring SBRS within the fashion branch of clothing and accessories for children is very limited. This thesis is made to fill that gap. After a thorough literature study, three models were found to be of certain interest, the Short-Term Attention/Memory Priority (STAMP) model, Long Short-Term Memory (LSTM) model, and Gated Recurrent Unit (GRU) model. Further, the LSTM model is included as it is the collaborative company, BabyShop Group AB's current used method.  The results of this thesis show that the GRU model is a promising method, managing to predict the next item for a customer more consistently than any other of the evaluated models. Furthermore, it can also be seen that what embeddings the models use to represent the products plays a significant role in the learning and evaluation of the used data set.  Moreover, a benchmark model included in this thesis also shows the importance of filtering the data set of sessions. It can be seen that a majority of customers visit already-seen products, logged happenings most likely due to refreshing web pages or similar actions. This causes the session data set to be characterized by repeated items. For future work, it would therefore indeed be interesting to see how this data set can be filtered in a different way. To see how that affects the outcome of the used metrics in this thesis.