Gestaltning i coronapandemin : En kvalitativ studie av Aftonbladet och SVTs rapportering

Sammanfattning: The aim of this essay is to study how events associated to the coronavirus has been portrayed in the Swedish newspaper Aftonbladet and the public service-company SVT. To concretize the aim, we formulated two questions; is there any overall differences and similarities between SVT and Aftonbladets way to angle their news, if the answer is yes, what are the differences and similarities, do SVT’s and Aftonbladet’s reporting differ in terms of storytelling techniques in the articles associated to the coronavirus, if the answer is yes, what are the differences and similarities. The method chosen to investigate these questions was a qualitative content analysis with a focus on storytelling techniques. The chosen theories to support the method was framing, media logic, agenda setting and news rating & storytelling techniques. In the analysis we came to the conclusion that Aftonbladet and SVT in many of their articles have used almost the same angle, although the angles of Aftonbladet was more explicit and not as unbiased as SVT’s news articles. During our time studying SVT and Aftonbladet we saw that in the videos that belonged to the articles, Aftonbladet used interviews with persons who had participated in the press conferences, instead of publishing parts from the press conference in the videos, which SVT did. SVT hasn’t, in any of the cases, published an interview with, for example, a doctor or a representative from Folkhälsomyndigheten. It gives a more personal impression to interview individuals, than to publish parts from a press conference. We also saw that Aftonbladet used more storytelling techniques, especially accentuation and intensification in their framing of events connected to the virus, it was especially noticeable in the article about the first death. Something that surprised us during the work with the analysis was the fact that neither Aftonbladet nor SVT have been more critical to the government’s decisions in their reports. Perhaps because the trust in the authorities is high among the audience.