Kroppsaktivism på sociala medier : Användarnas upplevelser av sociala nätverkssidors roll i den svenska kroppsaktivismrörelsen.

Sammanfattning: In the media landscape year 2015 there is a overrepresentation of specific kinds of bodies. The discontent over this has resulted in a counteraction in the shape of a body activism movement. People have gathered on social networks sites where pictures of non-conforming bodies are being shared in the form of photographic self-portraits. In the past year massmedia has become aware of the trend, which has lead to debates and interviews on the subject on Swedish tv, radio and in newspapers. Through nine semistructured interviews this study aims to get an understanding of what role members of the Swedish body activism movement think that social media plays for the movement. The interview subjects argue that social network sites constitute a platform where everybody has the opportunity to express their opinions and where members of the movement can support each other and find courage to do more both on social network sites and in their everyday life. Several of the interview subjects talk about how the body activism movement has helped them develop a more positive relationship to their own bodies. They argue that they get strength through identification with material from other users. Several of the interview subjects say that it can be difficult to find representation in massmedia for people with bodies that do not conform to the body norms. The result of this study also suggests that the Swedish body activism movement consists primarily of subgroups focusing on different types of nonconforming bodies.