Webbplats för Vemdalen Catering : Funktionalitet mot användarvänlighet i Wordpress

Detta är en M1-uppsats från Mittuniversitetet/Institutionen för informationssystem och –teknologi

Författare: Emmy Adolfsén; [2021]

Nyckelord: Wordpress; CMS; användarvänlighet; UX; Sökmotoroptimering; SEO;

Sammanfattning: The objective of this project is a, for client, optimized website built in Wordpress using Beaver Builder and Beaver Themer plugin, together with a basic set of chosen plugins for a modern, secure and cost effective Wordpress site. The projects also includes an evaluation of and analysis about how functionality and design could be prioritized for optimal delivery and client satisfaction. The purpose is to get a satisfied client and to procure enough knowledge to build websites in Beaver Builder with a healthy priority of funcionality and design. A market research have been done with questions about websites within the swedish hospitality industry. The design have been made, with the result in consideration, to be clear, simple and, with the help of pictures, to bring the right sense of purpose.Usability testing on both big screens and small screens have been made with surveys. The result shows that the website is clear, neat and easy to navigate. The website of Vemdalen Catering have been published on the domain vemdalencatering.se. The website is built in Wordpress with chosen plugins. The design is responsive, works well on different screen sizes and is, according to usability testing, also user friendly.Validation has been performed and shows results following the set objectives. Search engine optimization has been performed. Evaluation and analysis from the result of usability testing, market research, SE ranking and Google Analytics shows that a priority for design and experience in many cases can be higher than availability, depending on target group, and that more work is needed to rank higher up in Googles search engines and essentially aquire more visitors on the website.

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