Hur man genom design kan skapa ett hållbart beteende hos läkemdelskonsumenter

Detta är en Kandidat-uppsats från Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

Sammanfattning: A large amount of pharmaceuticals are discarded by the public every year and a lot are flushed down the drain or disposed of in household garbage. This leads to negative effects on the environment, animals and humans. The negative effects on the environment are also the result of the pharmaceutical substances that are flushed out in manufacturing. The purpose of the study is to investigate how product designers can improve the handling of pharmaceutcals at an individual level in order to reduce the amount of disarded pharmaceuticals in the long run. The aim is also to investigate how product designers can create a more sustainable consumer society. The study focuses on pharmaceutical consumers’ relation to pharmaceuticals and what their behavior regarding purchasing, use and disposal looks like. The main target group is people with pharmaceutical prescription and the secondary target group are people who buys pharmaceuticals occasionally. By using theories about sustainable behaviour and methods in Design for Sustainable Behaviour, the aim is to understand why the individual’s pharmaceutical consumption is like this and how to make a positive change in the behaviour.    The methods used are user studies and workshop, tehese are followed by function analysis, idea generation and concept development to develop a design proposal.  It became clear during the course of the study that the problem is based on ignorance of the effects of pharmaceuticals and that it is important to shed light on what resources are required to research and produce prharmaceuticals. The final design proposal is an information station that informs pharmaceutical consumers about how their actions affect human health and the environment, to make them think about their use of pharmaceuticals. The design proposal also gives pharmaceutical consumers the opportunity to choose their actions by providing them with information that makes it easier to make more sustainable decisions.

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