Den kristna ljudboken : något för den svenska bokmarknaden?

Sammanfattning: The audiobook is a format that has invaded the Swedish book market. Through it’s format it has made literature available to more people, just like the paperback did when it was first introduced on the market. By simply having the book on your phone, it’s easier than ever to take it with you and can be played while the listener does other things, such as traveling, cleaning or performing other activities. However, the situation looks completely different when you look at the Swedish Christian book market where the audiobook has basically become non-existent after the CDs stopped being produced. The largest Christian publishers in Sweden have only a dozen recorded audiobooks available on streaming services, and they still sell CDs of the most popular books from twenty years ago. The purpose of this essay and it’s research is to find out if there is a demand for audiobooks among the Christian audience in Sweden, based on a quantitative content analysis, through Honneth's theory of recognition and brand theory. The essay examined whether there was a demand for audiobooks among the minority group that reads and listens to Christian literature, and what the Christian publishers consider to be the reason for not investing in audiobooks. The result shows that there is a demand for audiobooks among the Christian readers and listeners to have some sort of platform with Christian audiobooks even thou they themselves don’t listen to or read books at the moment.