Vägen till gynnsam returlogistik : En enfallsstudie på Ikea DC

Sammanfattning: Abstract Purpose – The purpose of the study is to identify key-factors for the development of reverse logistics in a distribution central. The study should contribute to cover the knowledge gap that is the problem area: development of reverse logistics in a distribution central. This, since former research primarily deal with the problem area: development of reverse logistics between costumer and focal firm. The purpose of the study has been broken down into two research questions. The first one deals with which forces that affect the development of reverse logistics in a distribution central. Further, important factors for the development of reverse logistics in a distribution central will be identified. Method – The method for the study is an one case study since only one process will be studied. Also, to be able to obtain more profound knowledge within the problem area. The chosen business case is named Ikea distribution central and is located on the industrial area Torsvik. The company is active on the furniture market. The literature collection has been done through four different methods which are: recommendations of search words, recommendations of articles, database searches and snowball sampling. Further, the data collection has been made through interviews, document studies and observations. Finally, the internal validity of the study is high under the circumstance that theories regarding the development of reverse logistics based on B2C is considered to be applicable on the problem area which is based in B2B. Further, the external validity of the study is considered to be low since only one business case was studied. Although, the theory and empiricism of the study has been analysed which in turn strengthens the external validity. Findings – With the collected theories and empiricism as background the authors has produced a basis on which key-factors that are important for the development of reverse logistics in a distribution central. The key-factors that were identified as important and should be taken under consideration is: driving- and hindering forces for the development of reverse logistics in a distribution central, the primary causes of reverse logistics in a distribution central, return avoidance, gatekeeping, supplier relationship management and green logistics. Further, it was discovered that a big factor for a favourable development of reverse logistics in a distribution central was continuous training of the personal simultaneously as the development of the reverse logistics process. Implications – Through the analysis of the study it became clear that a big amount of hinders that can occur in association with the development of reverse logistics, comes as a result of the gap in understanding between the management and the operating core. With this as background the authors of the study recommends that whenever a process is developed, great importance should be added in developing the personal working in the process. Limitations – The limitations which lowers the internal validity and in turn the credibility of the study is that many of the theories used in the study is based on B2C. Another limitation is the choice of one case study since the research questions aimed at obtaining general conclusions. Keywords – Reverse logistics, Return management, Return avoidance, Gatekeeping, Supplier relationship management, Green logistics, Distribution central