A Race to the Top in the Era of Artificial Intelligence - A Qualitative Study examining challenges & opportunities for small and medium sized Swedish companies in AI adoption

Detta är en Master-uppsats från Göteborgs universitet/Graduate School

Sammanfattning: Background & Purpose:This study focuses on challenges to AI adoption in small- and medium sized enterprises (SMEs)in Sweden, as well as solutions to these challenges. The background, and the reason for studyingthe topic, lies in Sweden’s stated vision of becoming one of the world leaders in adopting thepowers of Artificial Intelligence (AI). Despite this vision, the research regarding AI adoption inSwedish companies, especially in Swedish SMEs, is very sparse.The purpose of this study is to identify challenges experienced by Swedish SMEs in adopting AIand, by interviewing companies and individuals with experience in AI implementation,identifying recommendations on how to solve or mitigate these challenges. Theserecommendations are, in the last stages of the thesis, adapted to fit to the context of the SwedishSMEs, i.e. to the Swedish business culture and to companies with fairly limited resources.Methodology:This is a qualitative study in which 10 interviews are held. Three interviews are held withSwedish AI aspirants, i.e. Swedish SMEs that have a wish to implement AI. The remaining sixinterviews are held with Swedish and American companies and individuals that have knowledgeand experience of working with AI. These interviewees are referred to as experts. The interviewfindings are analyzed by a thematic analysis based on categories and themes found in theliterature and, in some cases, that emerged during the interviews. The thematic analysis results inseven challenges and seven recommendations regarding AI adoption.Findings & Conclusions:Seven challenges and seven recommendations are found. The challenges include immaturity ofthe AI-technology, compatibility with the company, evaluating, developing and implementingthe technology, lack of resources, lack of knowledge, establishing a culture of innovation and theeffects that the external environment has. The recommendations include learning about fieldsrelated to AI, using external forces, embracing being a smaller company, promoting change,motivating and inspiring with soft factors, developing a culture of innovation and understandingthe specific company context.Simply put, Swedish SMEs need to thoroughly assess their current capabilities and start learningabout fields related to AI as a first step. Once this is done, they need to evaluate whether to useexternal forces (such as off-she-shelf AI solutions and/or consultants) and, if so, to which extent.They should also take advantage of being a smaller company in the sense that their AI-solutionscan be much simpler than for larger companies. Lastly, they should learn about what countryspecific factors that might make the implementation of AI easier or more difficult. Such factorsinclude Swedes being innovation friendly, the existence of free learning opportunities and the inSweden common flat organizational structure.

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