BeReal är verkliga livet, och det här livet är utan filter : En kvalitativ studie om unga kvinnors framställning och upplevelser på BeReal jämfört på andra sociala medier, såsom Instagram och Snapchat
Sammanfattning: Showing a dream life on social media where everything must be nice, glamorous, and perfect has become the norm. The problem with this is that it creates pressure to show a fun and eventful life, which have shown that it can lead to comparisons. In 2020, the new app BeReal was launched whose basic idea is to break this norm. This study aims to investigate how users present themselves on BeReal and examine their experiences of the app in comparison to other social media platforms. As it has shown that girls are affected most by comparisons, the study's sample is girls aged 18-25. The study has been carried out through ten qualitative conversational interviews which have then been analysed through a thematic analysis. The theories that have been used in this study is Goffman's two concepts, front stage and backstage, uses and gratification theory and the theory of social comparison. Additional previous research that is used to answer the purpose of the study are studies made on comparison on social media, self-presentation, how images are managed, social media structure and norms on social media. The thematic analyses have identified five main themes which are: Social media satisfies needs, Presentation differs on different social media, comparisons on social media, BeReal is more realistic and Perfect picture. The results show that the app does not show an accurate representation of the user’s life, but that the image is more accurate than the representation shown on Instagram. One conclusion that can be drawn is that BeReal's users take advantage of the features that have been designed into the new app. This is done by strategically publishing content that shows one's life as better and more eventful than it really is.
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