Visualiseringar som verktyg vid kommunikation av belysningskoncept : En utvärdering av olika tekniker

Sammanfattning: In the article Language of Lighting, Schielke (2019) states creation of visual material as the most efficient way to reproduce design related solutions. According to Self (2018), to fully summarize a lighting solution in words prove to be insufficient when the receiver of the information is not able to visualize the results of the design. Progress has been made in understanding how visualizations are used as a driving force to mediate solutions, although knowledge of the everyday usage is still deficient. The purpose of the study is to examine the use of visualizations in the lighting industry, through the process of architectural lighting projects. To understand the importance of visual material and the implemented tools used to create these, the study is based on the experience of seven active consults and project leaders in the business of lighting and architecture. By applying qualitative interviews, a collection of empirical data could be sampled and analyzed to answer the two research questions of this study, which focuses on techniques used for visualizing lighting concepts and the basis for the choices of techniques. The results clearly suggest that the execution of visualizations depends strongly on available resources. However, the respondents stated they were rarely involved in projects where sketching has been done by hand and instead referred to digital software products as a more valuable medium. Presenting well elaborated visualizations has been recognized as one of the most efficient ways to persuade the costumer, as well as including elements beyond lighting that is of importance for each individual costumer. However, this aspect should be considered cautiously since it tends to create false representations of the final results.  Although several aspects are of great significance in the process of creating visualizations to represent the chosen project, all the respondents agreed that a communication between the client and other parts involved are crucial for a project to be successful. To avoid unappreciated consulting hours, responsible designers need to understand demands and desires of the client and produce the amount of visual material necessary – leading back to the importance of communication.