Det är mitt barn och mitt val : En kvalitativ intervjustudie kring föräldrars bild av mediefenomenet ”sharenting”.

Sammanfattning: This study aims to investigate how parents are reasoning when it comes to sharing photos of their children on Instagram. The phenomenon, known as sharenting, has been questioned due to the morality problems that arise from the fact that children don't have the same opportunity to approve their exposure in social channels as an adult. The fact that parents make money off their Instagram account is another aspect that is included in the study, which is relevant because of a new law in France. This law regulates profitable content that includes children, in order to protect the children. The aim and purpose of the survey was therefore to gain a deeper understanding of what motivating factors that surround sharing pictures and information about your child on Instagram, and also investigate how parents are reasoning about moral issues. The theoretical framework for this study is uses and gratification theory and communication privacy management theory. Through interviews and a qualitative method of analysis, the results show that many motivating factors are affecting, but that the connection and communication created between parents online is one of the biggest driving forces. There is a significant variation in awareness of the moral issues, but it was possible to decipher a pattern regarding where the boundaries of integrity go. For example, naked content and conflicts are being held outside Instagram. Discussions are held about whether this could be linked to a media morality where societal norms control what is considered accepted to share or not.