Molntjänster inom redovisning : Hur molntjänster skapat nya spelregler på marknaden

Detta är en Master-uppsats från Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

Sammanfattning: This study aims to explore Swedish organizations within the accounting industry that have adapted their operations to the recent introduction of cloud services. Fortnox, a cloud service provider, has transformed the working methods of organizations, changed the relationship with customers and contributed to creating new rules for the market within accounting. Semi- structured interviews were conducted with employees using Fortnox in their work in areas relevant to accounting. The theoretical framework in this study combines the TOE-framework with theories such as sociomateriality, IT-strategy and technology acceptance. The study goes one step further and investigates how individuals perceive organizational change in the accounting industry as a result of cloud services. The results show that cloud services have enabled major organizational changes where accounting firms have made the strategic choice to diversify and move towards counseling. The speed with which the individual perceives that the business is adapting depends on both the individual and structural conditions that exist.

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