Prissättningsstrategier vid digital distribution av mjukvara Fallstudie Microsoft points

Sammanfattning: This paper will study the Microsoft points system used for the Xbox 360 gaming system. The main conclusion from the paper is that three separate models is needed for the explanation of the system. Consumer switching costs, commodity bundling and the simpler concept of transactions costs. None by itself can explain why the system is in place but they all together provide the explanation. These three models will make it plausible that the system is in place for the reduction of transaction costs but that it is actively used to exploit monopoly power and distinguish between consumers and lock them in a favorable behavior.